Front

Front Review: The Unified Hub for Customer Communication

As a product reviewer, I see countless tools promising to streamline workflows. Front, however, is one of the few that delivers a truly transformative experience for teams managing high-volume communication. It’s not just another email client; it’s a collaborative workspace that replaces your shared inbox, support tickets, and internal chats.

Features & Capabilities:

Front’s core strength is its ability to unify all your communication channels—email, SMS, social media messages, and live chat—into a single, intuitive inbox. This eliminates the frantic app-switching that kills productivity.

Key features include:

• Shared Inboxes: Turn group emails like info@ or support@ into collaborative queues.
• Internal Comments: Discuss emails internally with your team before sending a polished, external reply, preventing conflicting responses.
• Automation Rules: Automatically assign, tag, archive, or forward messages based on custom criteria.
• Snooze & Reminders: Defer messages to handle them at the right time, ensuring nothing slips through the cracks.
• Integrations: Deep connections with CRM (Salesforce, HubSpot), help desk, and project management tools (Jira, Slack) create a powerful central command center.

Benefits:

The immediate benefit is clarity. Teams gain complete visibility into who is handling what, drastically reducing response times and improving customer satisfaction. The collaborative nature ensures consistency in messaging and enables easy peer review. For managers, the analytics and reporting features provide invaluable insights into team performance and workload distribution.

Pricing & Support:

Front operates on a per-user, per-month subscription. Plans start with the Starter plan ($19/user/mo) for essential collaboration, scaling to the Growth ($59/user/mo) and Premium ($99/user/mo) plans which add advanced automation, analytics, and dedicated support. A custom Enterprise plan is also available.

Their customer support is robust, with 24/5 email and chat support on all paid plans. Higher tiers include phone support and a dedicated Customer Success Manager. The extensive knowledge base and community forum are helpful for self-service.

Verdict:

Front is a premium product with a price to match, but it’s a justified investment for customer-facing teams serious about professionalism, collaboration, and efficiency. It’s the definitive solution for anyone tired of chaotic shared inboxes.

Ideal For: Customer Support, Sales, and Operations teams of 5+ people.

Rating: 4.8/5